JOHN E. KENNEDY COPYWRITING "SECRETS" OF SUCCESSFUL ADVERTISING DIRECT MARKETING

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.:John E. Kennedy - Reason Why Advertising:.
John E. Kennedy
If Ever There Was One Book That Contained The "Secrets" Of Successful Advertising And The Secrets Of Success In Business, This Book Is It!
Dateline: May 1905 - It was early in the evening and almost impulsively former Canadian Mountie John E. Kennedy sent a hastily written note up to A. L. Thomas.  Thomas was a senior partner of the Lord & Thomas advertising agency. Thomas was just getting ready to leave the office when the messenger brought him this note:
I am in the saloon downstairs. I can tell you what advertising is. I know you don't know. It will mean much to me to have you know what it is and it will mean much to you. If you wish to know what advertising is, send the word "yes" down by the bell boy. Signed
- John E. Kennedy
John E. Kennedy? Who was John E. Kennedy?  Thomas read the note with an amused smile and would have thrown it in the trash if Albert Lasker was not in the room. Thomas then handed it to Lasker, the junior partner in the firm and said to him, "Well, you have been asking this question for years and nobody has yet satisfied you. Maybe here is the answer...You see the man."  Lasker had been searching for the answer for 7 years!
Lasker and Kennedy met that night and  it was 3 o'clock in the morning
before they left the building. That night Lasker had the answer he had been looking for.  He now had a concrete concept of  what advertising was. What Kennedy told him that night
was simple.
Advertising is SALESMANSHIP-IN-PRINT.
And as Lasker said at a meeting with his agency staff in 1925:
"It was that in 1905 when Kennedy told it; it was that before anyone had ever told me, and it will always be that, and nothing else"
(from The Lasker Story As He Told It)
As a Canadian Northwest Mounted Policeman, Kennedy had become interested in advertising. Lasker was fasinated by his illustrated tales about the long, lonesome days and nights in the snowy emptiness of
Northern Canada
and how he spent them in meditative concentration isolating the fundamental concept in all of advertising, which was COPY, and how he had discovered that selling copy that got results was characterized by SALESMANSHIP-IN-PRINT.
This concept was so basic and so effective that no one has since been able to better it.
Was Kennedy right? Was this new insight the key to effective advertising?
Kennedy had previously written copy for The Regal Shoe Company, Post Grape Nuts Postum Coffee, and Dr. Shoop's Family Meedicine Co.  His work for these companies proved conclusively that he isolated a fundamental concept of advertsing.
Lasker quickly hired Kennedy at the unheard of sum of ,000 a year making him the highest paid copywriter in the world at the time.
Kennedy's experience with The Regal Shoe Company, Post Grape Nuts,
Postum Coffee, and Racine Wisconsin’s own Dr. Shoop's Family Medicine Co. proved beyond a shadow of a doubt that he truly had isolated that fundamental concept.
After that fateful meeting with Lasker, Kennedy joined Lord & Thomas and became the highest salaried writer in all of advertising. One of his first jobs was to write down his principles so they could be taught to other copywriters in the agency.
Today, the only documents that survive with Kennedy's name on them are Reason-Why Advertising, The Book of Advertising Tests (which is basically the same as Reason Why Advertising but with a couple of added chapters - one of which is purely promotional and non-instructive in nature), and Intensive Advertising.
The value of the information you are about to gain is limited only by the extent to which you use it. Many have made millions by following these principles. Many more have lost millions by ignoring them (including most of today’s “hottest” advertising agencies). Which path you choose is entirely your own. The fact that you are considering the very small investment required to get this report into your hands is a very good sign.
It’s your choice...
Though its language and examples are dated, this book teaches many of the tested and most effective methods of one of the advertising greats, John E. Kennedy. In this instantly downloadable book, you will discover:
The dangers of opinions in advertising
What true Salesmanship is
Why it's dangerous to try to replicate the successful advertising of others
How to determine the earning power of an ad
Why simple ads are good
Why brilliance is worthless without conviction
The definition of good advertising
The essential parts of an ad
The ideal length of advertising copy
How to write really strong ads
How to kindle "News Interest"
How to determine if you have written good copy
Why some advertisers grow wealthy while others fail
How to test mail order advertising
And much more!
This product is available Today!
And if you act quickly I'll throw in an incredible bonus...
In 1914, Kennedy was paid ,000 to write a report to a group of publishers on what could be done to improve advertising. This report was called "Intensive Advertising."  This EXTREMELY RARE report is yours FREE with your purchase of  "Reason Why Advertising."
To YOUR Copywriting Success,
Jason Hart - Copywriter
aka “The Professor”
CIO, Focus Based Marketing
This product shipped to you on a CD-ROM.
As an Added Bonus you will receive a special link to download EVERYTHING!
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